The Changing Lawyer Virtual Summit

To address this challenge, I adopted a collaborative and strategic approach. I worked closely with a cross-functional team, including marketers, and designer. A key partnership was formed with a illustrator to create custom illustration. We developed a suite of visually striking assets, tailoring content for social platforms to maximise our reach. A consistent visual theme was established to reflect the innovative nature of legal tech.

The results exceeded our expectations. We attracted over 1,000 participants within our short time frame, surpassing registration goals. The virtual event itself was a success, receiving positive feedback from attendees.

This project highlighted several key insights: the power of visual storytelling in attracting a professional audience, the importance of cross-functional collaboration in tight time frames. By combining these elements, we were able to create a compelling and successful virtual summit.