The Changing Lawyer Virtual Summit

Solution: To address this challenge, I adopted a collaborative and strategic approach. I worked closely with a cross-functional team, including marketers, and illustrator. Key partnership was formed with a illustrator to create custom illustration. We developed a suite of visually striking assets, tailoring content for social platforms to maximise our reach. A consistent visual theme was established to reflect the innovative nature of legal-tech.

The results exceeded our expectations. We attracted over 1,000 participants within short time frame, surpassing registration goals. The virtual event itself was a success, receiving positive feedback from attendees.

This project highlighted several key insights, the power of visual storytelling in attracting a professional audience, the importance of cross-functional collaboration in tight time frames. By combining these elements, we were able to create a compelling and successful virtual summit.