LegalTech Matters Podcast

I began by conducting research on competitors in the legal tech podcast space, identifying gaps and opportunities in visual branding. Leveraging these insights, I crafted a visual identity that seamlessly incorporated Litera’s brand elements while carving out a distinct presence for LegalTech Matters.

The design process involved close collaboration with marketing team by facilitating iterative feedback sessions to refine the brand elements. I presented multiple concepts, actively listened to feedback, and made strategic adjustments to ensure the visual identity resonated with the target audience and accurately represented the podcast’s mission.

Through this collaborative approach, we fine-tuned the brand until it perfectly captured the essence of LegalTech Matters: professional, innovative, and informative. The result is a impactful visual identity that positions the podcast to make a significant impact in the legal tech industry discussions.